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BARISTAS ON CALL
Branding, Digital, Illustration
WRIGLEY’S EXTRA
Illustration
LIGHTFORCE APP
Digital
GLOBAL EXPLORER OUTFITTERS
Branding, Digital
WOODY SHORT FILM
Branding, Digital, Illustration
BEER AWARDS
Branding
With over 15 years of experience across Sydney and London, I have a deep passion for powerful creative work and making the complex beautiful. I’ve led and contributed to campaigns from concept through execution in digital, outdoor, and print media, always bringing a fresh strategic approach to each project. Storytelling is at the heart of my process — I believe people connect through authentic brand experiences, and I strive to communicate every brand’s story in a genuine, engaging way.
Throughout my career, I’ve worked with a diverse range of clients, from global brands like Jaguar Land Rover, BBC, Coca-Cola, and Disney to major Australian organizations like NAB and Team Super. This breadth of experience has honed my skills in developing brands and campaigns that not only look polished but also align with business goals. I currently serve as Brand Manager at Team Super (formerly Mine Super), where I act as custodian of the brand — ensuring every design and marketing touchpoint has a meaningful impact on our members and stakeholders.
241
PROJECTS COMPLETED
15
YEARS EXPERIENCE
4582
COFFEES ORDERED
34
CLIENTS WORKED WITH
4
TELEVISION COMMERCIALS
2
AWARDS
CLIENTS I’VE WORKED WITH
MY SKILLS
DIGITAL
Interface concept development and design for websites, apps and digital advertising.
ART DIRECTION
Visual guidance and execution with TVC production, photography and design.
ILLUSTRATION
Digital and physical Illustrations with a variety of mediums and artistic styles.
IDENTITY
Tailored identities, style guides and business design assets for start-ups and rebrands.
From business cards & brochures, to wide format posters & display signage.
PROMOTION
Advertise your offering through customised activations, from guerrilla marketing to events.