ABOUT ME

With over 15 years of experience across Sydney and London, I have a deep passion for powerful creative work and making the complex beautiful. I’ve led and contributed to campaigns from concept through execution in digital, outdoor, and print media, always bringing a fresh strategic approach to each project. Storytelling is at the heart of my process — I believe people connect through authentic brand experiences, and I strive to communicate every brand’s story in a genuine, engaging way.

Throughout my career, I’ve worked with a diverse range of clients, from global brands like Jaguar Land Rover, BBC, Coca-Cola, and Disney to major Australian organizations like NAB and Team Super. This breadth of experience has honed my skills in developing brands and campaigns that not only look polished but also align with business goals. I currently serve as Brand Manager at Team Super (formerly Mine Super), where I act as custodian of the brand — ensuring every design and marketing touchpoint has a meaningful impact on our members and stakeholders.

241

PROJECTS COMPLETED

15

YEARS EXPERIENCE

4582

COFFEES ORDERED

34

CLIENTS WORKED WITH

4

TELEVISION COMMERCIALS

2

AWARDS

CLIENTS I’VE WORKED WITH

MY SKILLS

DIGITAL

Interface concept development and design for websites, apps and digital advertising.

ART DIRECTION

Visual guidance and execution with TVC production, photography and design.

ILLUSTRATION

Digital and physical Illustrations with a variety of mediums and artistic styles.

IDENTITY

Tailored identities, style guides and business design assets for start-ups and rebrands.

PRINT

From business cards & brochures, to wide format posters & display signage.

PROMOTION

Advertise your offering through customised activations, from guerrilla marketing to events.

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