As a freelance senior creative embedded within a global agency team, I was engaged to develop branded assets for Jaguar Land Rover across a variety of platforms — supporting product launches, internal communications, and campaign toolkits. My role involved translating high-level brand guidelines into sharp, usable assets that remained consistent with JLR’s premium positioning while adapting to specific market needs.

One of the key projects I contributed to was the Elite Ice Drive experience in Sweden — an exclusive performance event designed for VIP drivers and media. I created tailored event collateral including digital invites, signage, and on-site materials, all designed to elevate the brand experience while staying true to the sophistication and power Jaguar Land Rover is known for.